boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience.

In order to do that we found out that we needed to go in a different direction than other marketing companies.

For us, real contextual marketing is the one that is deeply co-related with the content it is displayed with, and today, to achieve that level of relevance the only way to go was to adopt natural intelligence in the contextualization process. That’s why we aim at developing the easiest to use tools and procedures that allow publishers to control what is marketed with(in) his content, instead of investing our intelligences in developing algorithms that would try to identify context.

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SAO PAULO, SP – BRAZIL (July, 2007) – boo-box, a contextual marketing company announced today a US$ 300k seed round financing deal lead by Monashees Capital, an early-stage Venture Capital firm. The funds will be used for expenses associated with the start up of the company and expansion of product line. boo-box is the first Brazilian web 2.0 internet venture with global ambitions to announce a seed round investment from a VC firm. Since the launch of its beta version in January boo-box has been featured as an innovative contextual marketing solution on several respected websites including a thumbs up appraisal by renowned technology blog TechCrunch.

About boo-box

boo-box intends to revolutionize the way publishers monetize their content, offering technological solutions that link websites content elements to marketing material and sales offers, using natural intelligence in the contextualization process.

boo-box team is composed of enthusiastic high level professionals lead by founder and CTO Marco Gomes and CEO Marcos Tanaka. Marco Gomes is an experienced programmer and former interface programming team leader for a global player in the internet advertising industy. Marcos Tanaka is a strategist having worked as a business consultant for the executive teams of some of the largest companies in Brazil.

Visit boo-box at: www.boo-box.com

About Monashees Capital

Monashees Capital (MC+) is an early-stage and growth Venture Capital firm focused on the creation of high-growth businesses, powered by innovative technologies, content or processes.With a particular interest in media & entertainment, education, life sciences and cleantech, MC+ works with long-term vision, autonomy, agility and focus on adding value to portfolio companies and its goal is to build companies that revolutionize markets, through long-term partnerships with outstanding entrepreneurs.