Archive for November, 2007

News from boo-box team

  • boo-box in video, changing the way to market in on-line videos
  • Platform portability, expanding content monetization boundaries
  • Now offers can be sent to e-mail
  • New partner programs

boo-box in video launched on November 10th

boo-box in video enables anyone to monetize embedded YouTube videos using partner affiliate programs. It is an easy and fast 4 step process:

  1. Select the embedding code or the URL of the video.embed code
  2. Click on the boo-box icon on Firefox (or bookmarklet for IE, Safari and Opera and everything else)
    boo-box extension
  3. Type a tag and test it
    tagging
  4. Apply or copy into your platform (blog, site, social network profile, e-mail…)

Our solution was developed with 3 things in mind:

  1. Minimize interruption of the video: the recommendations are displayed only if the audience chooses[bb]. The video continues playing while the audience is browsing the recommendations.
  2. Monetize the distribution: the publisher keeps all the money from the affiliate commission/fee.
  3. Make marketing really relevant: the publisher chooses what is going to be displayed.

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