boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience.

In order to do that we found out that we needed to go in a different direction than other marketing companies.

For us, real contextual marketing is the one that is deeply co-related with the content it is displayed with, and today, to achieve that level of relevance the only way to go was to adopt natural intelligence in the contextualization process. That’s why we aim at developing the easiest to use tools and procedures that allow publishers to control what is marketed with(in) his content, instead of investing our intelligences in developing algorithms that would try to identify context.

Marketing that works in the publishers and audiences best interest is the one that do not take the attention away from the content, in a business point of view good marketing is the one that delivers messages in a way audiences can retain it and act influenced by it. That’s why we decided to use elegant links in content and to create a virtual shopping window in a different “dimension” of the publishers website increasing the attention and retention of the marketing messages and enabling influenced audiences to immediately take an action, all of that without occupying the best locations of the website.

Finally we believe that publishers should keep ALL of their earnings with affiliate/marketing programs. That’s why we do not charge the publishers that use boo-box tools, instead of that we believe that by creating this new way of doing marketing we are increasing the value of the marketing material itself thus incrementing the possibilities for businesses. That’s why and how we believe we should be rewarded, by the value we are adding to the businesses marketing through boo-box solutions.

All segments of publishers, audiences and businesses will benefit from our offering, we want to develop solutions that fit the needs of highly visible content portals as well as personal pages, we want to enable all sizes and sectors of businesses to participate in this marketing revolution, we want all audiences to have their experiences enhanced.

I invite everyone to experience boo-box.

cheers

Tanaka
CEO

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