Q1: What is boo-box?
A2: Boo-box is the first Brazilian advertising and social media technology company. We are an Ad Network that is basically the link between advertisers who want to promote their brand and/or products, and website owners (Publishers) who seek to monetize their website and social networks, making them available as media for relevant ads.
Since we work with the biggest advertising agencies in Brazil, we hold year-round premium campaigns for great companies such as Unilever, Itaú, Microsoft, among others.
We provide quality advertising to Publishers, giving them choice to participate in our advertisers' campaigns, allowing to explore several exclusive and highly profitable formats. As we are the only ad network that considers the Publishers as partners (rather than suppliers), are the most transparent and open solution to talk to them.
AGENCIES & MAJOR ADVERTISERS
Q2: How do I advertise with boo-box?
A2: To run a campaign with boo-box, send an e-mail to firstname.lastname@example.org and request a business proposal to our team, which is prepared to develop a media plan using boo-box's portfolio formats.
Q3: What are boo-box's portfolio formats?
A3: We offer solutions on boo-box network and in social media. On Boo-box network, it is possible to run graphical media campaigns with IAB and special formats. On Twitter, we work with Seeding on Twitter and sponsored Tweets. On Facebook, we offer campaign management with real-time optimization of all formats offered in the social network.
Q4: What does campaign segmentation mean?
A4: You can choose whether or not to segment your ad campaign while it is being run. If the campaign does not have segmentation, it will run in random websites registered on boo-box network. There are two ways to segment a campaign: Context or Behavioral Targeting.
Q5: What is the difference between Context and Behavioral Targeting segmentation?
A5: Context segmentation focuses on website category and Behavioral Targeting on the website audience. Segmented campaigns by Context is selected a category of vertical websites that will receive the campaign. Boo-box network includes websites related to Humor, Fashion & Beauty, among others. Campaigns segmented by Behavioral Targeting will be run only to users who are the campaign’s target audience
Q6: How is a campaign by Behavioral Targeting run?
A6: Select the characteristics of your target audience among 189 technology segmentations. Boo-box segmentation possibilities include gender, age, location, interests, behavior, among others.
Q7: In which websites will the campaign be run?
A7: The number of websites that will receive the campaign will depend on its size purpose and the selected segmentation. Segmented campaigns are typically run on thousands of boo-box network websites at the same time.
Q8: I would like to view my campaign by Behavioral Targeting being run. Is that possible?
A8: Campaigns by Behavioral Targeting are run only to the target audience selected for the campaign. Therefore, only the target user can view the campaign, by accessing a boo-box network website.
Q9: After the campaign ends, how do I evaluate its results?
A9: If your campaign was managed by our sales team, you will receive a report with all the consolidated results.
Q10: Can I use a third-party AdServer?
A10: You can use a third-party AdServer, but either way we will measure the results generated in our system and submit the report after the campaign ends.
Q11: What will be included in the campaign report?
A11: The report is a summary of the campaign results including views, clicks, average CTR, information regarding the impacted audience, and some images illustrating the advertising.
SMALL & MEDIUM ADVERTISERS - SELF-SERVICE
Q12: I have created my campaign but it is still 'pending approval'.
A12: After payment is made, PagSeguro may take up to 5 working days to send us confirmation. If you want to expedite the process, simply send us the proof of payment and information about the data registered on PagSeguro to verify the confirmation status.
Q13: My campaign is listed as 'finalized', but I have contracted a longer period.
A13: When creating your campaign, you established the number of days and desired volume. This volume is divided by the number of days requested, generating the 'daily limit'. That is, your campaign will run every day until it reaches the daily limit. Do not worry, as it will continue to run the next day until the selected end date.
Q14: Can I change a campaign that is running?
A14: Yes, you can. If you want to make any changes to your campaign, such as replacing pieces, pausing the campaign, reducing the number of days, or even changing the redirection address of your banners, simply send an e-mail to email@example.com, providing us your e-mail address, the name of the campaign, and the requested change. Our team will contact you within 48 hours to confirm the change.
Q15: I have contracted a campaign and did not get any hits on my website.
A15: When creating your campaign, make sure you select the desired metric. CPM campaigns seek views, while CPC campaigns seek clicks. Even so, the success of your campaign will depend on the creation of pieces and the interest of the impacted audience.
Q16: Why is your report different from Analytics?
A16: Google Analytics tracks views, and not clicks. Thus, it is not possible to verify in Analytics all clicks identified in boo-box’s report. In addition, there are several reasons for the discrepancies, but as boo-box is associated with IAB, it works with all AdServers approved by the agency, and that proves the accuracy of clicks presented in your advertiser dashboard.
Q17: Can I know the source of the click in my campaign?
A17: boo-box does not provide this information or such service.
Q18: What are the formats of the pieces?
A18: We run campaigns in JPEG, PNG and GIF with up to 30 kb, in 250x250, 728x90 and120x600 formats.
Q19: Why does my advertiser dashboard presents a 300x250 format when I didn't submit a piece with this format?
A19: This happens because a 250x250 banner can run perfectly on websites and blogs that provide a 300x250 space, without distorting your banner.
Q20: I can view the websites where my campaign is running?
A20: Your banners will run only to the target audience with the segmentations you have selected when creating your campaign. The selection of websites is done automatically by boo-box technology.
Q21: My campaign was not approved. Will I receive a refund?
Q22: I own a store with adult content. Can I create a campaign?
A22: Yes, we run adult segment campaigns, but we do not accept banners with images that contain sexually explicit or erotic content. All banners will be assessed by our operational staff prior to being advertised.
Q23: Can I choose what time my campaign will run?
A23: It is not feasible to add segments in Self-Service campaigns, such as:
Q34: Do you have any other questions not addressed by the FAQ?
gender, age, and time. If you are interested in creating a campaign starting at R$ 2,00o with more specific segments, please contact our team by e-mail at firstname.lastname@example.org.
A34: Visit the wiki boo-box. It explains the functionality of several system tools, in addition to defining some specific terms related to the digital advertising market.If you still have questions, feel free to send us an e-mail to email@example.com
Q24: What do I get for being a boo-box Publisher?
A24: With boo-box, in addition to producing and providing relevant content on the Internet, you can start making money. You do not have to pay anything to be our Publisher, and if you no longer wish to use the system, simply remove the inventory scripts from your website without causing problems, losses or damages.
Q25: How do I join boo-box?
But don't forget to report to firstname.lastname@example.org, informing us the reason you are turning off the ads on your website. We will be able to talk, and we can provide instructions regarding the usability of the tool, seeking solutions to maintain a healthy partnership.
So, why don't you try using boo-box on your website?
You have nothing to lose (on the contrary, you have everything to gain).
A25: First, you must register. Access the publisher area in our website and click on "boo-box registration". Register your personal information, websites and social networks you want to monetize by running our advertisers’ campaigns.
Q26: How can I join the campaigns?
Once you complete the registration, you will receive an e-mail to confirm your intention to join our network. After this confirmation, your registration will be evaluated by a boo-box team within 2 working days, and then you will receive an e-mail with the status of your registration.On boo-box blog you can find many tutorials and tips that can assist you in using boo-box effectively in order to monetize your website and your blog.
We suggest that you download our document related to boo-box’s first steps.
A26: The first step is to create an inventory on your website. Follow this tutorial if you need help with the process of creating the inventory.
Q27: Why doesn’t a specific campaign run on my site?
In order to run a campaign, it must provide a banner in the same format as the inventory you have chosen to work with on your website, so make sure that the campaign is able to run on your website by clicking on the magnifying glass icon next to the campaign name. It has all the information about the campaign, including the banner formats that it offers.
We recommend that the Publisher chooses to work with formats of 300x250 pixels and/or 728x90 pixels, because these formats are used more frequently in the advertising market, and thus there is a greater number and variety of campaigns available for these banner formats.
A27: boo-box works with campaigns segmented by Behavioral Targeting. Therefore, the advertiser may terminate the campaign’s target audience, segmenting it by age, gender, geolocation, and interests. The advertiser can, for example, determine that its campaign is seen only by women from 20 to 40 years old who access to the website from the Publisher in Minas Gerais, São Paulo, and Rio de Janeiro, and who are interested in fashion, beauty and entertainment. If you or any visitor of your website do not fit the specified profile, you will not be able to view the campaign.
Q28: What is the Coverage Campaign?
Therefore, it is not possible to determine which specific campaigns will run at specific times or stay fixed on your website.
But do not worry, you can monitor the campaigns daily through the report in your dashboard. It reports daily all the campaigns that run on your website, and how many views and clicks each of them obtained.
A28: The Coverage Campaign uses CPA as the monetizing method, and it is a way to ensure that your website always runs something with potential for profitability, avoiding leaving blank spaces on your website, and increasing your chances of making money with your audience.
Q29: How much will I earn with the advertisements that are run?
Each campaign run by boo-box has different features such as run time, audience profile, geolocation, context, etc. When they are run, boo-box system analyzes your visitor’s characteristics, and if the system does not find a campaign to show him, the coverage campaign is activated, ensuring that space is not empty.
This is the standard process of all website monetization systems: if there isn’t a campaign that matches the visitor's profile, the coverage campaign is activated, increasing the chances of monetizing 100% of your website audience.
The best way to prevent the coverage campaign from running is to participate in the largest possible number of campaigns from advertisers, and increasingly qualify your visitors, by producing more segmented and high quality content, as you have been doing.
A29: Each boo-box campaign has a different monetization method and specific amount that is paid. The monetization methods available to the Publisher on boo-box are: CPA, CPC and CPM:
Q30: How is the payment made?
• CPA – (cost per action) monetizes each visitor's specific action on the advertiser’s website after clicking the banner.
• CPC – (cost per click) monetizes each click on the advertiser’s banner.
• CPM – (cost per one thousand views) monetizes the full amount at every one thousand views on the advertiser’s banner. If the campaign is finished before the website reaches one thousand views, the generated value will be proportional to the number of views received by the campaign.
All monetization information and campaign amounts are available on the dashboard of the Publisher’s dashboard.
A30: boo-box payment methods are very simple!
Q31: After requesting it, how long does it take for the payment to be made?
The campaign profits are accumulated in the "Unfinished Campaigns" in your Publisher dashboard.
These amounts are released within 90 days after each campaign ends, and are forwarded to the "Available for Request" box.
When the minimum withdrawal amount is reached (30 reais) in the second box, you can request the payment, and then simply click on the "Payment" button that will appear in the "Available for Request" box in your dashboard, download the receipt, sign it, and send us using the same page!
The payment can be requested to be done via PagSeguro or Bank Deposit (either in a checking and savings account).
A31: boo-box works with weekly payments, therefore we have a "List of Payments Made in the Week". This list is closed every Monday, and payment deposits are made on Friday of the same week.
Q32: I have registered my Twitter profile, but the campaigns have not been published on it yet. Why?
For example: you have requested a payment on 05/08 (Wednesday). The deposit will be made on 05/17 (the following Friday).
Some banks may take up to 5 business days to approved the deposit and the make the amount available in the Publisher’s account.
All payment information is recorded in the Publisher’s dashboard statement.
A32: boo-box will not publish on your Twitter daily. That's because the number and frequency of publications depend on the volume of tweets contracted by our advertisers. When this contracted volume is less than the number of Publishers with Twitter registered in our network (currently we have more than 24 thousand registered profiles), some may not tweet a certain campaign.
Q33: Does boo-box work with Facebook as an option for the Publisher?
Unfortunately, agreeing to participate in the campaign does not imply that it will be published in your account. Acceptance implies that you allow that such campaign is run on your Twitter. There isn’t a factor (such as number of posts or followers, for example) to determine in which profiles the campaign will be published. That choice is made randomly by the system. By agreeing to participate in the campaign, your profile is added to the list that will be searched by the system to determine in which profiles it will be published.
In order to avoid harming our Publishers, boo-box does not work with Facebook regarding monetization of produced content.