Photoshop Tutorials, site maintained by Andre Sugai as a hobby, has 1 million pageviews per month and has participated in over 600 campaigns at boo-box.

The site uses three of the boo-box ad formats: Leaderboard (728 × 90) on the page header, Skyscraper (120 × 600) in the side column and Medium Rectangle (300 × 250) at the end of each post.

According to Andre Sugai, adapting the content to the interests of the audience and a increasing the number of daily posts were the changes that contributed most to an increase in profitability for the site:

In the beginning I used to publish only one tutorial per day (Monday to Friday), over time I began to use some polls to see what my readers were interested in the most and from that I began to increase the variety of the posts. Nowadays we have 7 daily posts, except on Friday, when we have 8 posts. – Andre Sugai

In addition, the use of statistics with demographic information on his audience makes the campains a lot more targeted and therefore more profitable. His audience consists of 78.4% of men aged between 18 and 24 years and with a college degree, the majority living in the Southeast region on Brazil, although nowadays the site has visitors from all the states in Brazil, as well as Portugal and Japan.

Innovation and an individualized service are at the top of boo-box’s list of qualities. – Andre Sugai

A greater profitability for your blog allows him to have a dedicated server for hosting, as well as enabling him to spend money on books, courses and leisure.

Andre Lyo Sugai is 32 and lives in São Paulo. He holds a degree in Advertising and Creation from Mackenzie, currently works with internal communications at a big club in São Paulo and maintains the site Photoshop Tutorials.

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