So, how did you do on the test?

What this video really demonstrates is how we tend to not pay attention to secondary matters when our attention is focused on one main subject.

Online advertising has been increasingly treated as a ‘secondary matter’ that has to vie with specific content to grab users’ attention. Flashy banners, pop-ups that block content, sponsored links, such as AdSense; all try to guess what the user is searching for, all vying for space and attention with the content of your web site.

It is inevitable that, just like in the video, these ‘secondary objects’ will be overlooked by the majority of people, or that, in those cases where they do manage to grab attention, they tear the focus away from what’s truly drawing the user: content. (If you had been paying attention to the “moonwalking bear” you probably would have missed the number of passes!)

» Continue reading “Banners, pop-ups, AdSense, SEO and your content”

• boo-box in video, changing the way to market in on-line videos
• Platform portability, expanding content monetization boundaries
• Now offers can be sent to e-mail
• New partner programs

boo-box in video launched on November 10th

boo-box in video enables anyone to monetize embedded YouTube videos using partner affiliate programs. It is an easy and fast 4 step process:

1. Select the embedding code or the URL of the video.
2. Click on the boo-box icon on Firefox (or bookmarklet for IE, Safari and Opera and everything else)
   
3. Type a tag and test it
   
4. Apply or copy into your platform (blog, site, social network profile, e-mail…)

Our solution was developed with 3 things in mind:

1. Minimize interruption of the video: the recommendations are displayed only if the audience chooses. The video continues playing while the audience is browsing the recommendations.
2. Monetize the distribution: the publisher keeps all the money from the affiliate commission/fee.
3. Make marketing really relevant: the publisher chooses what is going to be displayed.

» Continue reading “News from boo-box team”

Nowadays is commoner to see open Web Services’ APIs allowing external access to the data of its Web Applications. Thus any web developer can use the original Web Application infrasctructure and intelligence to make his or her own Application, this is like remixing the Web.

Today boo-box is lauching its public API, now you can use our wonderful product recommendation services to make your own recommendation application.
Advantages:

• We make the impossible to give better results. Our recommendations algorithm is constantly updated; bringing more relevant products to your audience.
• You can use boo-box API to do a search even on an e-commerce that do not have a public API.
• We have a powerfull cache system, which make search quicker than original APIs (that is magic!)
• You can show boo-box’s recommendation with whicheaver look you like, not restraining yourself to the lightbox (but you have to admit that our box is pretty charming).
• It will return a very slim XML code, quicker to load and read, smaller and simpler than XML from e-commerces.

» Continue reading “Now we have an API”

boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience.

In order to do that we found out that we needed to go in a different direction than other marketing companies.

For us, real contextual marketing is the one that is deeply co-related with the content it is displayed with, and today, to achieve that level of relevance the only way to go was to adopt natural intelligence in the contextualization process. That’s why we aim at developing the easiest to use tools and procedures that allow publishers to control what is marketed with(in) his content, instead of investing our intelligences in developing algorithms that would try to identify context.

» Continue reading “Relevant marketing”