News in search of products and API!

Hi! My name is Dirceu and as a boo-box ninja I’ve come to announce some big news:

It is now possible to use more than one tag in our product search system. This was already possible with the widget on the fixed list, but now the function is available both in the virtual shopping window and directly through the API. The tags need to be separated by commas, for example:

wii, lcd tv 52

» Continue reading “News in search of products and API!”

Leave a Comment

Working together with the developers’ community

The boo-box tool was born from a mix of Web Services and ecommerce APIs, links with affiliate codes in HTML, libraries, frameworks and plugins in free code[bb]. Without these open source tools we would not have been able to create applications that have been helping over 1,000 content originators to earn more (and more objectively) with what they publish on the web.

In November 2007 we released boo-api, which allows developers to use our infrastructure to search for offers in any of the ecommerce retailers with which we are integrated. Our intention is to develop, for the community, knowledge that we gained using their tools.

» Continue reading “Working together with the developers’ community”

Comments (7)

Now we have JSON in our API

Hi, I am Wendely Leal, a ninja-developer from boo-box, and it’s a pleasure to announce that now we have a JSON API.

This is a common and modern way to transport data between web applications. With JSONP you can do cross-domain requests through JavaScript.

The access is almost the same way as our XML API (check out the release post):

http://boo-box.com/api/format:json/aff:ecommid/uid:userid/tags:searchterms/jsonp:jsoncallbackfunction

Examples:

To use it with jQuery, put “/jsonp:=?” at the end of the URI. Example:

http://boo-box.com/api/format:json/aff:amazonid/uid:boobo-20/tags:book+sport/jsonp:=?

See a practical example on http://boo-box.com/labs/jsonp/.

Have fun, and if you have any trouble or suggestions, contact-us by tech@boo-box.com.

Comments (4)

Now we have an API

Nowadays is commoner to see open Web Services’ APIs allowing external access to the data of its Web Applications. Thus any web developer can use the original Web Application infrasctructure and intelligence to make his or her own Application, this is like remixing the Web.

Today boo-box is lauching its public API, now you can use our wonderful product recommendation services to make your own recommendation application.
Advantages:

  • We make the impossible to give better results. Our recommendations algorithm is constantly updated; bringing more relevant products to your audience.
  • You can use boo-box API to do a search even on an e-commerce that do not have a public API.
  • We have a powerfull cache system, which make search quicker than original APIs (that is magic!)
  • You can show boo-box’s recommendation with whicheaver look you like, not restraining yourself to the lightbox (but you have to admit that our box is pretty charming).
  • It will return a very slim XML code, quicker to load and read, smaller and simpler than XML from e-commerces.

» Continue reading “Now we have an API”

Comments (4)

Press Release

SAO PAULO, SP – BRAZIL (July, 2007) – boo-box, a contextual marketing company announced today a US$ 300k seed round financing deal lead by Monashees Capital, an early-stage Venture Capital firm. The funds will be used for expenses associated with the start up of the company and expansion of product line. boo-box is the first Brazilian web 2.0 internet venture with global ambitions to announce a seed round investment from a VC firm. Since the launch of its beta version in January boo-box has been featured as an innovative contextual marketing solution on several respected websites including a thumbs up appraisal by renowned technology blog TechCrunch.

About boo-box

boo-box intends to revolutionize the way publishers monetize their content, offering technological solutions that link websites content elements to marketing material and sales offers, using natural intelligence in the contextualization process.

boo-box team is composed of enthusiastic high level professionals lead by founder and CTO Marco Gomes and CEO Marcos Tanaka. Marco Gomes is an experienced programmer and former interface programming team leader for a global player in the internet advertising industy. Marcos Tanaka is a strategist having worked as a business consultant for the executive teams of some of the largest companies in Brazil.

Visit boo-box at: www.boo-box.com

About Monashees Capital

Monashees Capital (MC+) is an early-stage and growth Venture Capital firm focused on the creation of high-growth businesses, powered by innovative technologies, content or processes.With a particular interest in media & entertainment, education, life sciences and cleantech, MC+ works with long-term vision, autonomy, agility and focus on adding value to portfolio companies and its goal is to build companies that revolutionize markets, through long-term partnerships with outstanding entrepreneurs.

Leave a Comment