Marco Gomes receives the Prêmio Jovem Brasileiro – Young Brazilian Award

Marco Gomes, co-founder of boo-box, received the Prêmio Jovem Brasileiro – Young Brazilian Award, this Monday, September 22nd 2008, for his work in the corporate arena.

The Prêmio Jovem Brasileiro, presented by Serginho Groisman, is conceded based on merit and active participation of the youth in society. The nomination is awarded after an in-depth selection, performed by a committee formed by journalists, columnists, critics and research conducted with the young users on the event’s official website.

Marco Gomes, the Director of Technology at boo-box, receives this award for his performance as an entrepreneur, helping transform what was a late-night project into an innovative and successful company, well placed in the Internet Marketing sector.

Musicians CéU, Ivete Sangalo, Teatro Mágico and Negra Li, the films Cidade Dos Homens and Cidade de Deus, comedians Rafinha Bastos and Rodrigo Scarpa (o Repórter Vesgo) and athletes Sandro Dias and Karen Jones are some of the people who have been previously honored with this Award.

» Continue reading “Marco Gomes at the Prêmio Jovem Brasileiro – Young Brazilian Award – InterCon and Peixe Grande”

This is a very good text from Seth Godin about good content and of course good marketing, here is an excerpt:

This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces.

75% of all unfocused visitors leave within three seconds.

…

So, what should you do about silly traffic?

The tempting thing to do is to obsess over it. If you could just convert 10% of the bouncers, you’d be increasing your conversion rate by almost a third! (7.5% is about a third of the 25% who don’t bounce). There’s a million things you can do to focus on this, and almost none of them will show you much improvement.

…

I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent…

The nearest mankind has got to an oracle these days are the search engines. They know everything, they answer everything, and if they don’t, it is because the question was not properly formed. Thanks to this unheard of capability, a lot of people use search engines as their start point (pt-pt); therefore, the bulk of internet traffic comes from them. The greatest generator of traffic to blogs, are for instance, search engines.

There is a whole economy that was created around content search engines, and a lot of second-generation Brazilian web startups are dependent on them to create revenue streams. A classic example occurs when content index services from other websites create optimized pages for searches; place ads around the content; and wait for traffic to come from search engines, when the so called “keyword droppers” are going to click unwittingly at ads, generating revenues.

The problem with this business model is that if the search engines change any parameter in its relevance algorithm, the traffic to the service can be severely affected, and the startup can agonize to death. As any beginner knows, it is dangerous to build a business that relies on a company that is not yours.

» Continue reading “Good content need not fear search engines”

Cool your jets, it’s not a malicious virus that is trying to steal your photos! It’s a game that has come up at Campus Party 2008 and it is spreading.

Dozens of people are taking pictures with boo-box’s logo and are showing their support for the company that makes relevant marketing and efficient products recommendation.

Get into it too! Take a picture with boo-box’s logo and put it on Flickr and tag it as boo-virus.

• boo-box in video, changing the way to market in on-line videos
• Platform portability, expanding content monetization boundaries
• Now offers can be sent to e-mail
• New partner programs

boo-box in video launched on November 10th

boo-box in video enables anyone to monetize embedded YouTube videos using partner affiliate programs. It is an easy and fast 4 step process:

1. Select the embedding code or the URL of the video.
2. Click on the boo-box icon on Firefox (or bookmarklet for IE, Safari and Opera and everything else)
   
3. Type a tag and test it
   
4. Apply or copy into your platform (blog, site, social network profile, e-mail…)

Our solution was developed with 3 things in mind:

1. Minimize interruption of the video: the recommendations are displayed only if the audience chooses. The video continues playing while the audience is browsing the recommendations.
2. Monetize the distribution: the publisher keeps all the money from the affiliate commission/fee.
3. Make marketing really relevant: the publisher chooses what is going to be displayed.

» Continue reading “News from boo-box team”

Starting today the associates of the Amazon.com affiliate marketing program will be able to use boo-box to recommend MP3 downloads from Amazon.com’s online music store.

The process is simple and quick. In order to show only music downloads in MP3 format in your boo-box you just have to use tags representing the artist or the music that you are recommending and place the ‘mp3′ tag at the beginning or at the end of the tag list. Here are some examples of how to do it:

• mombojo mp3: These tags will show MP3s from the brazilian alternative-rock band Mombojó.
• mp3 bajofondo pulso: These tags will show MP3s related to the song “Pulso (1000 Mares)” from the band Bajofondo Tango Club.
• bezerra respeito favela mp3: These tags will show MP3s of the song “Respeito as Favelas”, which was recorded by the brazilian singer Bezerra da Silva.

The Amazon Associates Program pays 20% for each MP3 download that you generate. All files are DRM-free, giving more freedom to play your downloaded files at any music player. Read more at Amazon MP3 Downloads – Associates Earn 20% from Amazon Associates official weblog.