• boo-box in video, changing the way to market in on-line videos
• Platform portability, expanding content monetization boundaries
• Now offers can be sent to e-mail
• New partner programs

boo-box in video launched on November 10th

boo-box in video enables anyone to monetize embedded YouTube videos using partner affiliate programs. It is an easy and fast 4 step process:

1. Select the embedding code or the URL of the video.
2. Click on the boo-box icon on Firefox (or bookmarklet for IE, Safari and Opera and everything else)
   
3. Type a tag and test it
   
4. Apply or copy into your platform (blog, site, social network profile, e-mail…)

Our solution was developed with 3 things in mind:

1. Minimize interruption of the video: the recommendations are displayed only if the audience chooses. The video continues playing while the audience is browsing the recommendations.
2. Monetize the distribution: the publisher keeps all the money from the affiliate commission/fee.
3. Make marketing really relevant: the publisher chooses what is going to be displayed.

» Continue reading “News from boo-box team”

Nowadays is commoner to see open Web Services’ APIs allowing external access to the data of its Web Applications. Thus any web developer can use the original Web Application infrasctructure and intelligence to make his or her own Application, this is like remixing the Web.

Today boo-box is lauching its public API, now you can use our wonderful product recommendation services to make your own recommendation application.
Advantages:

• We make the impossible to give better results. Our recommendations algorithm is constantly updated; bringing more relevant products to your audience.
• You can use boo-box API to do a search even on an e-commerce that do not have a public API.
• We have a powerfull cache system, which make search quicker than original APIs (that is magic!)
• You can show boo-box’s recommendation with whicheaver look you like, not restraining yourself to the lightbox (but you have to admit that our box is pretty charming).
• It will return a very slim XML code, quicker to load and read, smaller and simpler than XML from e-commerces.

» Continue reading “Now we have an API”