Boo-box has received the 100% Clean seal from the website Softpedia.

Softpedia is an online library that contains in its archives over 70,000 free software’s. All the library’s software’s are periodically tested and analyzed to guarantee the quality of their code.

Softpedia’s 100% Clean seal is just one more guarantee that the boo-box plugin for firefox does not contain viruses, malware or adware, and can be installed in any computer, without restrictions.

To earn this seal we performed important updates to our tagging-tool, such as:

a. improving security
b. correcting bugs
c. checking compatibility with Firefox 3

boo-box always aims to improve the quality of the service it renders, and this seal is a just reward for the excellent wok done by the ninjas!

Hi! My name is Dirceu and as a boo-box ninja I’ve come to announce some big news:

It is now possible to use more than one tag in our product search system. This was already possible with the widget on the fixed list, but now the function is available both in the virtual shopping window and directly through the API. The tags need to be separated by commas, for example:

» Continue reading “News in search of products and API!”

The boo-box tool was born from a mix of Web Services and ecommerce APIs, links with affiliate codes in HTML, libraries, frameworks and plugins in free code. Without these open source tools we would not have been able to create applications that have been helping over 1,000 content originators to earn more (and more objectively) with what they publish on the web.

In November 2007 we released boo-api, which allows developers to use our infrastructure to search for offers in any of the ecommerce retailers with which we are integrated. Our intention is to develop, for the community, knowledge that we gained using their tools.

» Continue reading “Working together with the developers’ community”

Six months have gone by and now we are back with great news for you!

Our tagging tool has had a makeover! Besides a clean new look, it is now even easier to test tags, chose stores and apply the boo-box links. And now our users will each have a boo-box account with password, which will allow us, in the near future, to offer even more new functionalities (such as boo-shop). Come see what we’re talking about on the installation page of our new tagging tool.

Now it’s become even easier to apply boo-box links in images and videos. The links are applied in semi-automatic fashion using WordPress plugins. Go to this page to install.

» Continue reading “boo-box News”

• boo-box in video, changing the way to market in on-line videos
• Platform portability, expanding content monetization boundaries
• Now offers can be sent to e-mail
• New partner programs

boo-box in video launched on November 10th

boo-box in video enables anyone to monetize embedded YouTube videos using partner affiliate programs. It is an easy and fast 4 step process:

1. Select the embedding code or the URL of the video.
2. Click on the boo-box icon on Firefox (or bookmarklet for IE, Safari and Opera and everything else)
   
3. Type a tag and test it
   
4. Apply or copy into your platform (blog, site, social network profile, e-mail…)

Our solution was developed with 3 things in mind:

1. Minimize interruption of the video: the recommendations are displayed only if the audience chooses. The video continues playing while the audience is browsing the recommendations.
2. Monetize the distribution: the publisher keeps all the money from the affiliate commission/fee.
3. Make marketing really relevant: the publisher chooses what is going to be displayed.

» Continue reading “News from boo-box team”

boo-box was conceived to change the way marketing is done today. We want to make marketing more meaningful and elegant and less disruptive and obtrusive. We believe that by empowering publishers we will enable better environment for audience’s and will make marketing a relevant part of content experience.

In order to do that we found out that we needed to go in a different direction than other marketing companies.

For us, real contextual marketing is the one that is deeply co-related with the content it is displayed with, and today, to achieve that level of relevance the only way to go was to adopt natural intelligence in the contextualization process. That’s why we aim at developing the easiest to use tools and procedures that allow publishers to control what is marketed with(in) his content, instead of investing our intelligences in developing algorithms that would try to identify context.

» Continue reading “Relevant marketing”