boo-box’s system ensures that you profit from your website, even if some of your visitors are not within the target audience set by advertisers.

boo-box launches on average 5 new campaigns every day. And in order to define which web sites will be running each campaign, our system automatically evaluates all the possibilities, always considering the best scenario so the campaign will be as effective as possible for both the advertiser and the Publisher.

Unlike other monetizing systems, which will display free ads (such as curiosities or general knowledge tests) whenever there are no active campaigns targeted at a specific segment of your viewers, boo-box will still be paying you a standard CPM value so that you can earn some money even when there aren’t enough targeted campaigns for the whole of your audience.

» Continue reading “Earn money by using 100% of your site audience”

During the last couple of years, a series of architectural patterns for web design software have consolidated and become popular through frameworks , which facilitate the development and maintenance of these systems. Simultaneously, servers had increased accessibility and reduced costs. Creating a web project became a far easier, faster and cheaper thing to do. However, for the project to succeed, there is still one obstacle that is not easy to overcome: scalability.

boo-box has successfully conquered this obstacle and currently has its infrastructure set up in layers capable of being interwoven horizontally, and that are sufficiently robust to serve thousands of requests per minute. Throughout this post we will present some of the practices currently in use to guarantee a good performance from Communications Systems for Social Media such as Ruby, MERB, CouchDB, Thin, Nginx, Beanstalkd.

» Continue reading “boo-box system’s web server infrastructure”

The boo-box tool was born from a mix of Web Services and ecommerce APIs, links with affiliate codes in HTML, libraries, frameworks and plugins in free code. Without these open source tools we would not have been able to create applications that have been helping over 1,000 content originators to earn more (and more objectively) with what they publish on the web.

In November 2007 we released boo-api, which allows developers to use our infrastructure to search for offers in any of the ecommerce retailers with which we are integrated. Our intention is to develop, for the community, knowledge that we gained using their tools.

» Continue reading “Working together with the developers’ community”

This is a very good text from Seth Godin about good content and of course good marketing, here is an excerpt:

This is a truth of the Internet: When traffic comes to your site without focused intent, it bounces.

75% of all unfocused visitors leave within three seconds.

…

So, what should you do about silly traffic?

The tempting thing to do is to obsess over it. If you could just convert 10% of the bouncers, you’d be increasing your conversion rate by almost a third! (7.5% is about a third of the 25% who don’t bounce). There’s a million things you can do to focus on this, and almost none of them will show you much improvement.

…

I think it’s more productive to worry about two other things instead.
1. Engage your existing users far more deeply. Increase their participation, their devotion, their interconnection and their value.
2. Turn those existing users into ambassadors, charged with the idea of bring you traffic that is focused, traffic with intent…

So, how did you do on the test?

What this video really demonstrates is how we tend to not pay attention to secondary matters when our attention is focused on one main subject.

Online advertising has been increasingly treated as a ‘secondary matter’ that has to vie with specific content to grab users’ attention. Flashy banners, pop-ups that block content, sponsored links, such as AdSense; all try to guess what the user is searching for, all vying for space and attention with the content of your web site.

It is inevitable that, just like in the video, these ‘secondary objects’ will be overlooked by the majority of people, or that, in those cases where they do manage to grab attention, they tear the focus away from what’s truly drawing the user: content. (If you had been paying attention to the “moonwalking bear” you probably would have missed the number of passes!)

» Continue reading “Banners, pop-ups, AdSense, SEO and your content”

The nearest mankind has got to an oracle these days are the search engines. They know everything, they answer everything, and if they don’t, it is because the question was not properly formed. Thanks to this unheard of capability, a lot of people use search engines as their start point (pt-pt); therefore, the bulk of internet traffic comes from them. The greatest generator of traffic to blogs, are for instance, search engines.

There is a whole economy that was created around content search engines, and a lot of second-generation Brazilian web startups are dependent on them to create revenue streams. A classic example occurs when content index services from other websites create optimized pages for searches; place ads around the content; and wait for traffic to come from search engines, when the so called “keyword droppers” are going to click unwittingly at ads, generating revenues.

The problem with this business model is that if the search engines change any parameter in its relevance algorithm, the traffic to the service can be severely affected, and the startup can agonize to death. As any beginner knows, it is dangerous to build a business that relies on a company that is not yours.

» Continue reading “Good content need not fear search engines”